Beginner’s Guide to Ecommerce Analytics: From Data to Insights

With platforms like WordPress, launching an online business is more accessible than ever. The good news is that you can use ecommerce analytics to improve and refine many facets of your business. From web design and User Experience (UX), to marketing and growth strategies – there’s a simple ecommerce metric that can provide valuable insights into each one. In this post, we’ll introduce you to ecommerce analytics and the many benefits of using this data. After that, we’ll provide you with 12 essential ecommerce metrics to follow. Finally, we’ll show you how to get started.